Four Square Printers

Logo design / Brand Print

For this project we were tasked with creating a logo for a small printing company. The brief requested that the viewer would instantly recognise the industry sector and that the number four should also feature in the final logo.

Using the CMYK colours used in a four colour printing process, we started with vector squares in Adobe Illustrator and begin to manipulate them, so that the spacing between each square represented the number 4. To begin with, the initial mark was presented in 2d, as if viewed directly in front of the logo. We found that by slightly rotating and extruding the mark, to give it a 3d look, the number four became more prominent.