We were tasked with creating a logo for a company who specialise in the service, repair and sales for commercial and domestic appliances.
The company name, Eurolux needed to be included alongside or be incorporated into the ‘mark’.
The client wanted a clean, blue palette with potential imagery of water or spraying water.
After the initial pencil sketches were presented to the client, they were shown a small number of potential designs. From the remaining designs, the client chose which elements they would prefer to be in the final designs.
The final logo consists of a small water droplet, with an intersecting spanner. This cuts into the droplet and produces the ‘e’ for Eurolux. This was presented alongside the company name… with reverse, black and white and social media variations.