We were commissioned by Proteam Sports (a Sheffield based startup) to create a logo for their business and online shop.
The client outlined in the brief that they required a similar look and style to some of the leading sportswear brands e.g. New Balance, Adidas, Rebook, etc.
Initial the client was presented with four draft ideas, with a mixture of abstract and pictorial marks. But after the second phase of drafts, the client leaned towards designs that only included wordmarks.
The font ‘Avant Garde Demi’ was used in the final version, to draw comparison to other sportswear brands.