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Time Tracking System

Logo design / Brand

For a Canadian based utilities company, we created a logo for their Time Tracking System service.

Using the markings of an engineer’s rugged boot, we looked to incorporate the main title along with some very small visual elements i.e. workers, a utilities vehicle. However, in no way should it detract from the overall shape of the boot.

We used the font ‘Zero & Zero is’ for the main title as this already incorporated grunge pieces for each letter, which on sign off, were converted to paths. Finally, the word ‘system’ was moved to the lugs on the lower part of the sole and the overall image was represented in the clients’ corporate colours.