Bools and Co. ‘Bubble’ renders

Creating Photorealistic CGI animations and renders to showcase retail products

We created photorealistic CGI renders and animations to showcase Bools and Co.’s ‘Bubble’ range. The Sheffield-based, family-owned company needed visuals to promote their products for retail and exhibition use.

The process

Each product was modelled and textured individually to ensure realistic representation. Detailed breakdown renders illustrate design features and materials, giving a clear view of the products’ construction and quality.

Why Photorealistic CGI and 3D Animation Were the Only Viable Solution

The Bools Bubble products are intricate, high-end retail items with a strong visual identity. Traditional photography could not capture the subtle details, reflections, and material textures consistently across every product angle. Photorealistic CGI and 3D animation were the only viable solutions because they allowed us to:

Show every product accurately with consistent lighting and materials
Create flexible product visuals for retail and exhibition without physical constraints
Demonstrate packaging, product movement, and interactive elements in ways photography cannot
Produce renders quickly and iteratively, reducing time and cost for multiple product variations

This approach ensured that every Bubble product was represented accurately, attractively, and ready for digital or print use, giving Bools & Co. a scalable visual library for marketing and exhibitions.

The Outcome

The renders and animations enhanced Bools and Co.’s online and exhibition presence, clearly communicating product quality and functionality. The project demonstrates how photorealistic CGI can elevate marketing and engagement for high-end display solutions.

You can find out more about this remarkable product here: www.bools-co.uk

Bring Your Product to Life with CGI

We create photorealistic product renders and animations for brands that want to showcase their products with clarity and impact. From concept to final visualisation, we help clients communicate their products effectively and professionally.

RSL Designs – trusted by some of the worlds leading brands.