For Priority Research Ltd, I was asked to design a set of handouts that would be used inside an information pack, handed to delegates at the 2010 Health & Social Care event.
It had been requested that the style of each insert should have a folder type look, where each page was a tab and that a 'key points' area was essential. Part of the content provided by PRL, included title headers 'The Problem', 'The Challenge' and 'The Solution' so a traffic light color scheme was used, one page and one color for each of the aforementioned titles.
We used cg characters from a previous project, along with imagery such as software screenshots and product shots. For one image we used Adobe Photoshop to clean and manipulate both a screenshot and product shot, giving the impression that the hardware was in use.
Finally, the 'licensing and pricing' page was designed and incorporated. This page needed to be simple and straight forward, whilst still presenting detailed information. We used a block stepped graphic (using the main colors in their logo) to show the different levels of licensing.