Ergonomic Product CGI Renders Breyta™ range
Fellowes launched the Breyta™ ergonomic range to support movement and flexibility in modern workspaces. We worked with Fellowes’ European Workspace Health Division to create a series of photorealistic CGI product renders for the launch. The visuals needed to present the full range clearly while maintaining consistency across digital and marketing platforms.
Why Photorealistic CGI Was the Only Viable Solution
The Breyta™ range includes multiple products designed to work together within flexible office environments. Photographing the full range would have required multiple sets, repeated styling, and extensive logistics. Photorealistic CGI allowed us to present each product consistently while maintaining full control over lighting, materials, and viewpoints.
CGI also made it possible to adapt renders quickly for different layouts and formats, ensuring the visuals remained flexible throughout the product launch and ongoing marketing.
The Process
We converted supplied CAD data into clean, production-ready 3D models. Each product was textured and lit individually before being composed into consistent scenes. This process ensured the entire range appeared cohesive, accurate, and ready for use across multiple marketing channels.
The Outcome
The final CGI renders supported the Breyta™ range launch across digital platforms and marketing materials. The imagery provides a clear and consistent representation of each product while allowing Fellowes to reuse and adapt assets without additional photography.
Check out the Breyta™ range – https://www.fellowes.com/
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Further product renders
