Supporting the launch of the Breyta™ range

Having collaborated closely with Fellowes on a previous 3D/CGI product rendering project, their European Workspace Health Division reached out, eager to accelerate the launch of their new Breyta™ range of ergonomic office equipment.

Our task involved taking CAD models from the range, converting them into photorealistic 3D meshes, and rendering a selection of shots with different angles and positions.

Each high-resolution render was presented with and without shadows, as well as with and without backgrounds. This provided the client with the flexibility to manipulate the resulting PSD files and utilise them across various marketing applications, such as packaging designs, website content, and social media posts.

Following the initial renders, we were commissioned to present 3D mock-ups of their FSDUs (free-standing display units) intended for showcasing the Breyta™ range in shops and department stores.

To further support the range’s launch, we produced a short animation demonstrating the key features and benefits of the Breyta™ Laptop Carry Case. We delivered versions with and without callouts, allowing for easy editing to align with Fellowes’ global marketplace.

Below is the final video: