Durts Boots – Photorealistic Product Renders from Concept to Creation
From Concept Sketch to Premium Visual​
Durts Boots approached us during the early stages of product development. At that point, the design existed only as pencil sketches and concept ideas.
The goal was clear. The brand needed high-quality visuals that could communicate the product before physical prototypes were fully finalised.
Using CGI, we transformed early concepts into fully realised, photorealistic product renders.
Building the Product Digitally
Starting from reference sketches and design direction, we created a detailed 3D model of the boot.
Every element required careful consideration:
Stitch detailing
Material texture and grain
Sole structure and tread depth
Branding placement
As a result, the final digital model accurately reflected both the aesthetic and functional intent of the product.
Material Accuracy & Realism
Footwear relies heavily on texture and surface quality. Therefore, we focused on developing realistic material shaders to replicate:
Leather finishes
Fabric overlays
Rubber soles
Subtle wear characteristics
Lighting was carefully controlled to highlight form, curvature and surface detail while maintaining a clean, retail-ready aesthetic.
Why CGI Was the Ideal Solution
Because the product was still in development, traditional photography was not an option.
CGI allowed the brand to:
Visualise the product before manufacturing
Refine design decisions digitally
Produce marketing-ready imagery without costly physical shoots
Test visual variations efficiently
Furthermore, once the 3D asset was created, it could be reused for ecommerce, advertising and future product launches.
The Outcome
The final CGI product video functions as both a marketing asset and an educational tool, helping audiences understand how Tinexyl® PRO works while supporting informed purchase decisions.
The animation is used across NovaBiotics’ product education, marketing, and launch communications to support understanding and adoption.
Developing a Product from Concept?
If you’re launching a product and need visuals before production begins, CGI offers flexibility, precision and creative control.
We help brands transform early-stage concepts into photorealistic marketing assets.
RSL Designs – trusted by fashion and clothing brands.
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