Fellowes European Workspace Health Division required a series of product shots producing for their launch of their refreshed workspace cleaning range.
Product labels and artwork were nearing sign off, but their European Product Manager wanted to explore the possibility of producing photoreal product renders as a quick and easy way to create simple product shots, before the physical items were rolling off the production line. This would allow Fellowes to get a head start creating marketing materials and uploading content to their website ready for the arrival of the first production run.
Without the physical products, Fellowes weren't able to use traditional methods, such as a photoshoot, to produce the shots. As a result, we created 3D models for 8 of their main products and overlaid their new artworks to deliver a total of 22 product renders including air duster spray cans, cleaning cloth tubs and CD/DVD lens cleaning kits.